Based on research conducted by Salesforce, this e-book for
the healthcare and life sciences marketing industry is a look into
business development in a very client-centered industry during a
pivotal moment of change. Here are some of the key themes:
- Cross-functional dynamics are shifting to satisfy customer and business demands
- Data availability and activation are changing how marketers operate
- Personalization is becoming more refined at the crossroads of intelligence and trust
- New standards of engagement are inspiring and challenging marketers
- Organizational priorities are expanding the roles and influence of marketers internally
