The ultimate guide to PIM, DAM and CMS
for retail
If the casual observer took a peek under the hood of the
average retail or CPG business, they÷d be shocked by what they
saw. Hundreds, thousands ò millions, even ò of moving parts,
many changing on a daily or hourly basis. From individual
products to global social media channels, multi-language
ecommerce sites, shelf signs, TV spots and all points in between,
complex is an understatement
And on top of all this are the customers past, present and future
– all seeking answers to a maddening array of problems,
expecting them to be delivered in real time and with an astonishing
degree of personalization and accuracy.
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