Email best practices for government.

Government agencies are reporting high bounce rates and struggle to reach the public with email.

Our new eBook, Email best practices for government: Improving communication with the people who matter most, provides several data-proven tactics that agencies can use to create unified and useful experiences.

Also included is a self-assessment for your agency and technology recommendations that will help you move from “batch and blast” and deliver personalized communication.

Inside this eBook, you’ll learn how to:

  • Gather critical insights for effective email communication
  • Swap “batch and blast” email tactics for personalized interactions
  • Improve communications across the customer journey
  • Connect communications with multi-channel outreach
  • Shift from reactive, crisis-related outreach to proactive engagement

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