In the digital marketplace, customers come and go quickly, many of them spending only a couple of minutes on your website before disappearing without a trace. But you can catch those opportunities before they’re gone using predictive engagement.
With artificial intelligence and machine learning, you can track every customer’s journey in real time and proactively advise sales teams on who to engage, when to engage and the best offer or resource for the customer. This level of personalization drives up conversion rates and decreases your cost of sales. In six weeks, Ethiopian Airlines increased its conversion rates by 49% — during a global pandemic that has grounded most of their industry.
In this ebook, you’ll learn:
- How to shift your sales and marketing strategy to accommodate the digital marketplace
- How to use real-time engagement and automation to increase conversions
- Best practices from companies seeing the results of new sales engagement technology