When your users see an “upload media” button, they should be on the brink of creating something incredible — but too often, they see that button and get stuck. What if they don’t have the perfect photo for an ad campaign, the right clip for a video, or the right illustration for their new website?
The best way to keep your users moving is to give them easy access to content right within your platform.
That’s where a creative API comes in. Rather than starting from scratch, you can use an application programming interface, or API, to provide new, frictionless access to stunning visual content — without too much development work.
Check out Shutterstock’s new guide, Why Your Platform Needs a Creative API — and 8 Questions to Ask Before Choosing One.