VIDEO REVENUE GUIDE FOR PUBLISHERS
It’s critical to develop a monetization strategy that empowers your business and combats ad fatigue, while also maximizing your advertising revenue and retaining a desirable roster of advertiser clients—who have a vast range of media outlets to choose from. Here’s where video advertising comes in. Whether you start with simple pre-roll ads or get a little more creative with options like sponsored content, video advertising offers a variety of revenue opportunities through which you can deliver a non-intrusive ad experience and stand out from your competitors.
This Video monetization guide is an overview of 15 different revenue streams. These strategies are broken down into five main categories:
- Programmatic advertising
- Sponsored user experiences
- Interactive videos
- Sponsored content
- Sponsored content amplification
An easy to use guide to optimize your video advertising portfolio and for any advertisers who want to get creative with their brand outreach.
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