Trends in Healthcare and Life Sciences

Based on research conducted by Salesforce, this e-book for the healthcare and life sciences marketing industry is a look into business development in a very client-centered industry during a pivotal moment of change. Here are some of the key themes:

Cross-functional dynamics are shifting to satisfy customer and business demands

Data availability and activation are changing how marketers operate

Personalization is becoming more refined at the crossroads of intelligence and trust

New standards of engagement are inspiring and challenging marketers

Organizational priorities are expanding the roles and influence of marketers internally

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