The Crisis Has Accelerated Digital Investment, But Is it Enough?
2020 accelerated digital transformation (DX) initiatives: as GDP fell, spend on digital initiatives continued to rise, reaching $380 billion in 2021 in Europe, and outpacing GDP by a factor of three.
But accelerating investment is not enough: despite massive digital investments, only 18% of European organizations are currently able to generate substantial revenue from digital products/services. The reason for this ROI gap is linked to friction between the companies’ business fabric and their organization’s digital investments.