The Cross-Channel Marketing Difference


Imagine a customer starting a transaction on your brand’s mobile app and then finishing it on their laptop. When 90% of consumers today want a seamless experience across different devices and platforms, leveraging a cross-channel marketing approach is a must for modern brands.

However, truly successful cross-channel messaging doesn’t mean using every channel out there to spam your customers. So how do you find the right mix of channels to deliver brilliant experiences? That’s why we dug deep into Braze data to provide you with key insights into how different mixes impact the metrics and KPIs that matter to your business.

Download the Braze guide for a deep dive into all things cross-channel marketing. Explore the basics of today’s key messaging channels, what channel combinations drive the best business results, and more!

In this guide, you’ll learn:

    Opt in to receive email marketing tips, insights, invitations, product updates, and more via email from Team Braze.

    Please note that your consent is voluntary and you are under no obligation to opt in. Even if you choose to consent now, you are welcome to come back and opt out at any time.