The CMO’s Guide to Innovating with AI

AI has the potential to add $15.7T to global GDP by 2030.
Marketing use cases for AI are one of the most common areas where businesses are beginning to invest. But AI-enabled tools are multiplying at a moment when CMOs are tasked with creating value at scale in a challenging macro-environment. Knowing how to implement AI effectively – rather than simply knowing that you should — can be difficult.
In this guide, we’ll break down three steps to AI innovation that every marketing leader should take today.


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