The state of digital customer experience - focus on financial services
In partnership with Adobe, Oxford Economics conducted a survey targeting 1,500 financial service executives and 4,000 customers around the world. We’ve gathered the results in this report to better understand the current state of digital customer experience.
In this State of Digital Customer Experience: Financial Services report, you’ll learn:
- Why two-thirds of execs are making plans to utilise AI for digital experiences.
- Which tools to invest in to improve customer data insights and data governance.
- How customer trust is impacting overall satisfaction and why executives may be underestimating it.