The most valuable fan. A guide to collecting and activating audience data to personalize next-gen fan experiences.

In today’s fierce race to keep an audience’s attention, media and entertainment brands need to opt-in, collect, and manage data to deliver next-gen experiences. 83% of consumers say they are willing to share their data in order to get a more personalized experience. This means there is a beaming opportunity for media and entertainment brands to understand their audience and reach their viewers like never before.
Check out The Most Valuable Fan to discover:
  • What to know about rising fan expectations
  • The importance of creating meaningful experiences
  • How to use “zero-party” data to power personalization at scale
  • The importance of balancing privacy and personalization

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