Definative guide to marketing automation
How can marketing automation benefit you?
Marketing automation allows businesses to save time and money, measure and
optimize marketing investments, and grow revenue faster. According to our
benchmark analysis, businesses that use marketing automation can grow their
pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22%
more time selling.
Marketing automation is a must-have for modern marketing teams. It streamlines, automates, and measures marketing tasks and workfows to help you save time and money, measure investments, increase operational efficiency,
and fast-track revenue growth.
A versatile marketing automation platform encompasses marketing campaigns
across all channels, including email marketing, direct mail, landing pages and
forms, social initiatives, and more. Marketing automation enables B2B and B2C
marketing and sales teams to run campaigns across the entire customer
lifecycle—from upsell and cross-sell to loyalty and retention—using
personalization and cross-channel campaign management to deepen and
expand customer relationships and improve the customer experience.