Location data will be critical to business recovery in the age of COVID and beyond

The pandemic won’t be over until the economy recovers. While cities, states and regions across the U.S. are grappling with new variants, shifting mask policies and other factors that directly impact businesses large and small, it is nevertheless time for brands and enterprises to jumpstart COVID-19 recovery strategies.

Data will undoubtedly be critical to such strategies, but there is one type of data in particular that is poised to yield greater impact than ever in the COVID-19 Recovery Era: location data.

The pandemic accelerated location data’s evolution from serving as a competitive advantage to becoming a competitive necessity:

Read this article to learn more about the impact potential of Location Intelligence in the COVID-19 Recovery Era.

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