Generative AI (GenAI) has the potential to transform businesses across industries, offering unprecedented opportunities for innovation, efficiency, and growth. However, many organizations struggle to assess the potential benefits and costs of new GenAI investments, leading to suboptimal decision-making and missed opportunities.
“Data and analytics leaders must assess the potential benefits and cost of new generative AI investments. Experimentation can be done inexpensively for most use cases, but this research provides a decision framework for assessing cost and realizing value from enterprise generative AI initiatives.”
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner Reports: Gartner, How to Calculate Business Value and Cost for Generative AI Use Cases, Rita Sallam, Bern Elliot, Graham Waller, Matt Cain, Andrew Frank, James Plath, Adnan Zijadic, Pri Rathnayake, Nate Suda, 12 February 2024. Gartner does not endorse any vendor, product or