Artificial intelligence (AI) is enabling organizations to organize
and optimize their resources — people, knowledge and data —
to increase productivity and uncover insights. And within the
contact center, AI is being leveraged to predict the next step in
a customer’s journey, increase agent efficiency and optimize
customer journeys in real time.
Gartner, How Generative AI Will Transform Your CX Program,
Maria Marino, 4 December 2023