DigitalTrends23FSI_MKTG

From Retail Banks to Asset Management Companies, Customers Want Relationships Focused On Their Lifelong Financial Health.

Customers want their FSIs to move beyond offering just financial services — they want them to function as personal partners and advisors. Successful FSIs are creating digital innovations that deliver the deeply personalized experiences customers are seeking, on and offline. Our annual research with Econsultancy uncovers key findings, including:

While offering digital experiences that improve customer’s financial health is a top priority for a little over half of FSIs, only 28% say they are actually meeting customer needs.
Only 57% of FSI marketing and customer experience professionals are confident in modeling customer behaviors and developing detailed profiles at the individual level.
FSI’s progress in 2023 will rest on three transformational pillars that include value-adding innovations, a larger focus on the employee experience, and process improvements.

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