Building Long-Term Loyalty: A Research Report on What Consumers Want

Building Long-Term Loyalty: A Research Report on What Consumers Want

For too long, modern marketing communications have been driven by subpar transactional interactions that lack humanity. Brand X incentivizes customers to sign up for their email, SMS, or push updates in exchange for a one-time discount or offer without taking the time to figure out what these individuals really want or need. Brand Y checks in on inactive customers by sending out a flash sale campaign without getting to the bottom of why they’ve gone dormant in the first place.

Please fill in your information to download