3 Key Considerations for Navigating the Way, Together
When sales and marketing teams are in rhythm, it’s revenue gold. But getting to a place of alignment has always been a bit of an elusive goal post. Now, there’s even greater stress on how sales and marketing teams’ coordinate–like operating in a remote, unpredictable environment while still needing to meet ambitious numbers.
It’s time for sales and marketing to make some bold moves from the front lines. So, what does that look like practically? How can sales and marketing leaders push their teams to create and maintain a buyer-aligned sales process and sales execution?
In this ebook, we explore the following considerations and insights:
- Why you should get rid of a rigid, linear view of buyer engagement in the sales process
- How to operationalize the right data to benefit both sales and marketing
- What it means to truly build the (technology) bridge between sales and marketing
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