
A Case Study: The Southern Hemisphere’s Largest Automated Distribution Center
- Tuesday, October 08, 2024
- 3:00 PM Eastern Dalight Time
- 1 hour
Building an automated warehouse from scratch is a complex and ambitious project. Coles, Australia’s second-largest grocer, sought a consulting partner, TMX Transform, with the expertise to navigate a multifaceted site selection process and seamlessly integrate concept design with their automation partner, WITRON.
This collaboration aimed not only to manage the technical aspects but also enhance the
capabilities of Coles’ project management team and upskill employees to operate new
automated systems effectively.
You’ll hear from Coles’ Chief Operating Officer, TMX Transform’s Chief Executive Officer, and WITRON’s Chief Executive Officer, delve into the motivations behind Coles’ decision to implement large-scale automated distribution centers and the outcomes achieved.
They will highlight how TMX Transform led the decision-making process, considering essential
factors such as infrastructure, regulations, compliance, and construction management, and discuss
WITRON’s technology, its impact on operational efficiency, and the resulting benefits for customer
experience.
Key Takeaways:
- How a supply chain consulting partner can help your company manage through a complicated and confidential site selection and property design and construction process
- How to coordinate necessary concept design elements with an automation partner navigating a challenging regulatory climate and environmental conditions for the first time
- How a supply chain consultant can support upskilling existing team members to work within more automated systems and mechanical skill sets
Speakers:

Matt Swindells
Chief Operating Officer, Coles
With over 20 years’ experience, Matt has an extensive knowledge of the retail sector and has held various senior management positions across supply chain and merchandise, including General Manager Supply Chain and General Manager Meat, Deli and Seafood.
Matt then served as the CEO of Tasman Meats, a large format private equity owned meat retailer, before returning to Coles in July 2017. In June 2021, Matt graduated from the Advanced Management Program at Harvard Business School, covering complex challenges of strategy, digital transformation, global economics and leadership.
Matt’s accountabilities encompass the end-to-end management of Store Operations, Manufacturing, Supply Chain and Sustainability, as well as leading the business on the automation strategy with Witron and Ocado.
Matt then served as the CEO of Tasman Meats, a large format private equity owned meat retailer, before returning to Coles in July 2017. In June 2021, Matt graduated from the Advanced Management Program at Harvard Business School, covering complex challenges of strategy, digital transformation, global economics and leadership.
Matt’s accountabilities encompass the end-to-end management of Store Operations, Manufacturing, Supply Chain and Sustainability, as well as leading the business on the automation strategy with Witron and Ocado.

Travis Erridge
Co-Founder and Chief Executive Officer, TMX Transform
Over his 20-year career, Travis has designed and delivered some of the world’s most advanced and automated industrial developments and supply chain solutions.
Alongside Co-Founder and Chief Operations Officer, Milan Anjelkovic, TMX Transform was founded to transform the supply chain solutions of tomorrow.
Their game-changing solutions have received accolades within the Australian Financial Review Fast 100 Company, KMART ‘Customer First’, Telstra Business Finalists, Consultancy.UK’s leading firms, and Supply Chain and Logistics of Australia. Travis was also awarded the Entrepreneur of the Year award in 2018 and was a finalist in the 2020 CEO of the Year awards.
In recent times, Travis has driven immense business growth and expansion, from Australia, to New Zealand, throughout Asia, the United Kingdom, Europe, and North America.
Alongside Co-Founder and Chief Operations Officer, Milan Anjelkovic, TMX Transform was founded to transform the supply chain solutions of tomorrow.
Their game-changing solutions have received accolades within the Australian Financial Review Fast 100 Company, KMART ‘Customer First’, Telstra Business Finalists, Consultancy.UK’s leading firms, and Supply Chain and Logistics of Australia. Travis was also awarded the Entrepreneur of the Year award in 2018 and was a finalist in the 2020 CEO of the Year awards.
In recent times, Travis has driven immense business growth and expansion, from Australia, to New Zealand, throughout Asia, the United Kingdom, Europe, and North America.

Helmut Prieschenk
Chief Executive Officer, WITRON Logistik + Informatik
Helmut Prieschenk studied Mathematics, and joined Witron 33 years ago.
He has been CEO since 1998. One of his key responsibilities is the strategic development from an end customer view. Amongst other things this incudes topics like business development, technical innovations and future industries, service & operation, and strategic alliances with key customers and partners. Internally his key responsibilities include areas like development of talent and leadership structure, financial topics as well as support cross function within the organisation.
In his role he oversees those responsibility in all relevant Witron marketplaces like North America, Europe and Australia. From a reporting standpoint he is in close contact with the founding family Winkler and foundation structure of Witron.
He has been CEO since 1998. One of his key responsibilities is the strategic development from an end customer view. Amongst other things this incudes topics like business development, technical innovations and future industries, service & operation, and strategic alliances with key customers and partners. Internally his key responsibilities include areas like development of talent and leadership structure, financial topics as well as support cross function within the organisation.
In his role he oversees those responsibility in all relevant Witron marketplaces like North America, Europe and Australia. From a reporting standpoint he is in close contact with the founding family Winkler and foundation structure of Witron.

Host: David Maloney
Group Editorial Director, DC Velocity and Supply Chain Xchange
David Maloney is the editorial director of DC Velocity and Supply Chain Xchange. He has been a journalist for more than 30 years and has been with DC Velocity since April of 2004. Prior to joining DCV, David was senior editor for Modern Materials Handling, where he reported on distribution and supply chain operations.
David also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. David combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including Web-based videos highlighting top distribution and logistics facilities, Webcasts and other cross-media projects. David continues to live and work in the Pittsburgh area.
David also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. David combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including Web-based videos highlighting top distribution and logistics facilities, Webcasts and other cross-media projects. David continues to live and work in the Pittsburgh area.